FOR IMMEDIATE RELEASE
Advantage Route, Inc. Unveils New Logo and Rebrand Following Successful Integration of PRISM and Advantage Route Systems
March 2025 – Advantage Route, Inc. is excited to announce the launch of its new corporate logo and refreshed brand identity, marking a significant milestone in the company’s journey following the acquisition of Prism Visual Software in April 2024. The rebrand underscores the successful integration of the two companies and their shared commitment to delivering advanced route management solutions.
As part of this integration, the company officially changed its name to Advantage Route, Inc. on January 1, 2024. The rebranding process, which began in January, reached an exciting new phase with the unveiling of the company’s modernized logo at the beginning of March 2025.
The new logo reflects the unity of PRISM and Advantage Route Systems, embodying a streamlined and contemporary approach that signifies the future of advanced route management. Its design represents the company’s dedication to efficiency and automation, reinforcing its mission to provide innovative solutions that empower customers to enhance their operations.
“This rebrand represents more than just a new logo—it’s a bold step forward as we continue to evolve and strengthen our product offerings,” said [Name, Title]. “We are committed to delivering the highest quality tools and services to our customers, and our new brand identity reflects that dedication.”
The rebrand is an ongoing process, with many updates planned as Advantage Route, Inc. continues to roll out its refreshed identity. This includes a comprehensive redesign of the company’s website to better reflect the new brand style and enhance the user experience.
For more information about Advantage Route, Inc. and its suite of products, please visit www.advantageroute.com
Prism (www.prismvs.com) is a leading provider of route accounting software to manufacturers and distributors globally. Founded in 1998 and based in Melville, NY, Prism has customers in various industries such as beverages, food, gas, and water treatment. Prism is a portfolio company of Iron Creek Partners LLC (www.ironcreek.com), a Santa Fe, NM based private investment firm.
Advantage Route Systems (www.AdvantageRoute.com) is a leading provider of route accounting software to manufacturers and distributors across 22 countries. Founded in 1994 and based in Turlock, CA, ARS serves customers in many industries, with particular focus on beverage, propane, oil recycling, and bottled water.
Contact
Advantage Route, Inc.
Marlene Bingaman, (516) 944‐5920
Email: Advantage@AdvantageRoute.com