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B2B E-Commerce

with Advantage Portal

24/7 online order placement and account data access for your customers!

Keep up with industry practices with a branded e-commerce site. 

With Advantage Portal, your customers can shop effortlessly and pay their bills quickly anytime, anywhere through your company's dedicated e-commerce portal.  Advantage's B2B E-commerce Portal makes placing orders and paying invoices fast, secure, and private.

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Increase Sales and Collections

Your customers can now have the flexibility to place orders and pay bills whenever its convenient for them.

  • Set customer specific pricing for each of your customers.

  • Organize products and services by grouping them by category.

  • Accept various forms of payment, including credit cards and ACH.

  • Provide discounts based on purchase history.
  • Increase average order value with smart product recommendations based on history. 

With Advantage, your customers will be able to:

  • Reorder previously purchased items with one click.

  • Purchase products for multiple locations at once.

  • View orders, account balances, and invoices.

  • Track order status and cancellations.

  • Access contact information and sales order averages.

  • Pay their invoices anytime.

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Integrate Route Schedules and Customer Profiles


  • See order history on route calendars.
  • Assign orders to drivers on dispatch board.
  • Add permanent delivery instructions to profiles.
  • configure cut-off times for next-day delivery.
  • Reassign deliveries from one route to another.
  • Access customer profile information and sales history.
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Maximize Customer Engagement

With 24/7 access to their customized products and accounts, your customers will have faster and user-friendly access to what you offer.



  • Highlight common and relevant products

  • Easily find whats needed: Search product by category, keywords, previous orders, special offers, and more.
  • Automatically calculate promotions & discounts.
  • Place orders from desktop or mobile.
  • Generate customized reports.
  • Set up email alerts for new products.
  • Schedule automatic report emails.

Operate with the flexibility your customers come to expect.

B2B E-commerce offers customers the flexibility of  self-service and distributors the efficiency of streamlining the order and delivery process.

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Get Started with a software that fits YOU

Invest in your success with Advantage Route

See firsthand how our end-to-end route accounting and management software can streamline your operations.

When you book a customized demo, our distribution and field service expert will walk you through features designed specifically for your industry—whether that’s bottled water delivery, propane, office coffee, medical gases, or another service-based business.

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Book your demo today and explore a
smarter way to manage your routes.