Experienced | Innovative | Reliable
Advantage Route is the powerful result of the merger between Prism Visual Software and
Advantage Route Systems—two industry leaders with over 40 years of combined experience.
Together, we've unified our strengths to deliver robust, all-in-one software solutions that simplify
both office and field operations, helping businesses run smarter, faster, and more efficiently.
Advantage Route Systems (ARS) was founded in 1994 in Turlock, California, by David Kroutil, whose vision for smarter route management began a decade earlier. In the early 1980s, David developed custom software for several bottled water companies in Central California, running on Altos computers. As demand grew and word spread, it became clear there was a significant gap in the market for specialized route accounting solutions. Encouraged by industry leaders like Modesto Bottled Water, the company expanded its focus to mobile platforms—paving the way for the future of route management.
In 1997, ARS released Route Manager 2000, its first handheld route accounting solution, followed by a more advanced version in 1999. The company went global in 2007, reaching customers in over 40 countries by 2011. Throughout the 2010s, ARS continued to innovate with new technologies, including Mango Mobile, a handheld Android-based platform designed to streamline field operations. By 2021, Advantage Route earned ISO 9001 certification, demonstrating its commitment to world-class quality standards.
In 2024, the company proudly celebrated 30 years of helping route-based businesses around the globe run more efficiently and profitably.
Prism Visual Software was founded in 1997 to automate and simplify complex scheduling and delivery operations. What began as an individual fix for companies like Water Boy, GrowNYC, and many others, became a well-rounded solution needed in the distributing market. After incorporating, Prism Visual Software grew steadily, winning several awards for its end-to-end software and acquiring leading industry companies such as Big Geyser, Sabra, Reliant, Ronnoco, Shamrock Group, Parks Coffee, and many others. In 2007, Prism expanded internationally with its first overseas client, Oasis Water, the leading water distributor in Dubai. In 2019, Iron Creek Partners led a recapitalization of Prism Visual Software with the mission of propelling the company forward to continue innovating and providing clients with the latest, cutting-edge product to grow their business. On May 2, 2024, PRISM announced the acquisition of long-time competitor, Advantage Route Systems.
2024
PRISM announced the acquisition of long-time competitor, Advantage Route Systems.
2025
ADVANTAGE ROUTE rebrands
More Than Software-
A Smarter Way Forward
Our Principles
Customer Success
We measure our success by the success of our clients, aiming to empower them with tools that drive efficiency, productivity, and growth.
The Best Support In The Industry
When you partner with us, you’re never left to figure things out alone.
We provide hands-on guidance throughout your entire onboarding and beyond—no confusing manuals, just expert support focused on your success.
Step-by-step onboarding, built around your business
Personal support
specialists
Real people, real help when you need it
Trusted By Leading
Trade Associations
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ISO 9001:2015 CERTIFIED
Advantage Route has passed a rigorous set of international standards for quality to help organizations improve.
The management at Advantage Route recognizes how important it is to inject quality at every level of the business which is why we are so excited to announce that we are ISO 9001:2015 certified.
Building Better Futures with
Software That Works.
Join Our Team.
We're always on the lookout for
passionate, curious, and driven
individuals to grow with us.
Become a Partner.
Collaborate and grow with
Advantage Route.
